Whale Of A Time Clothing is a British lifestyle brand creating simple aesthetics that cater to a surprisingly versatile cross-section of society. From country casual shapes to surfer silhouettes, its founder, Ellie Wales, takes inspiration from her home on the North Norfolk Coast, which she describes as “beautiful, rugged and real.”
Founded in 2015 by the young entrepreneur, the brand’s ethos is underpinned by Ellie’s vision to provide affordable casualwear with a twist of retro styling. Her designs are recognised by simplistic yet sophisticated block colour ways that can easily be styled up or down. “I aim to create pieces that our customers will want to live-in from beach to bar, country to city,” she says.
At the heart of each season’s collection is Whale of a Time’s signature sweatshirt constructed from luxurious organic cotton and styled in a relaxed fit. The SS18 Collection consists of new sweatshirt and long sleeved t-shirt designs as well as the introduction of the classic Deck Shirt that is available in three vintage-inspired colour ways. Low-key accessories and tees complete the collection, with everything sporting the brand’s adorable whale tail logo.
Head to www.whaleofatimeclothing.com to shop the brand now.
Written by Thea Carley
