This year luxury jewellery makers, Tivon, celebrated their 55th year in the business. A family affair from the beginning, the brand began life in 1963 after it was established by family patriarch Israel Tivon, who began his career as a diamond cutter in South Africa. Eventually it expanded from its base in Johannesburg to the UK, where it’s now led by the second generation of family members.
I’m wearing jewellery by Tivon Jewels and a cashmere coat by Andaj London
Known for their impeccable collections of fine gemstone pieces sourced from across the world, Tivon is embarking on three exciting campaigns to celebrate their enduring time in the business.
They are creating a host of one-off, exclusive 55th Anniversary gem-set creations and releasing a bespoke collection entitled ‘Rose Petals’ which makes use of rare natural unheated pink Morganite. This exquisite collection will be marketed via their second campaign: a road show around the UK, where these anniversary collections will be available exclusively to their finest customers. The third marketing instalment will involve a commemorative video showcasing the anniversary collection.
