If you thought the comfiest item in your wardrobe could never be the coolest, think again. Sleek, chic and perhaps best of all, sustainable, SDress is a forward-thinking brand that’s changing the way we consume clothing. Created for the modern woman whose hectic schedule demands constant work, play and travel, she may be hard-working but this shouldn’t mean she has to sacrifice style.
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The brainchild of Sanja Vukelic, a Londoner born in Croatia, SDress was created after the mother-of-two grew tired of searching for the perfect dress. Always on the move and constantly staining her clothes with mess from the kids, Sanja saw a unique opportunity to invest in this high-tech fabrication that’s easy to clean for mums on the go; and stretches to any body size, for women who’s shapes are constantly changing.
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“SDress was born out of necessity,” Sanja told us. “Despite my vehement dislike for man made fabrics, I had fallen in love with the silky feel, comfortable hold and elegant look of the fabric we use.”
Sanja also learned that the fashion industry was the planet’s second biggest polluter. “The colossal amounts of water usage in the manufacturing of fabrics, with all the chemical pollution of waterways that goes with it, the human rights abuses and child labour, as well as the waste in garment manufacturing and discarded clothing filling the landfills – all of this compelled me enter this oversaturated market and offer an alternative.”
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Ethically made in Italy, SDress doesn’t exploit anyone. The brand is eco-certified, non-toxic, hypoallergenic and even provides UV protection. Furthermore, their slick designs are almost completely maintenance-free with dresses that are machine washable and never require drycleaning or ironing. SDress garments are crease-free, lint-free and entirely hypoallergenic. Hailed as the ultimate “emergency dress” the SDress folds up small, dries quickly and is astoundingly resilient.
This futuristic brand’s utilitarian philosophy compliments its clean, no nonsense aesthetics. Expect designs that are timeless, flattering and sharp, with lasting style as well as durability. Like a second skin tailored to your figure, the pieces sculpt and shape women’s physiques with no need for uncomfortable zips, fastening or labels. Once you have one of Sanja’s creations on you’ll feel nipped-in, feminine and sexy, yet still totally comfortable – so you can reduce your carbon footprint and look fabulous while doing so. And in today’s fast-paced society where consumers are looking for ways to look good ethically, as Sanja says, “it should be “the fashion that follows the women, and not the other way around.”
Written by Thea Carley
