The ìv.am woman is confident and carefree with a strong sense of style. A revolutionary new swimwear line, the concept was dreamed up by a couple of Italian Americans who wanted to merge the high-end manufacturing processes of Italy, with a little Californian West Coast allure.
Thanks to a super soft-touch new generation of Lycra, ìv.am is able to offer a collection of “all day long” garments that can take wearers from their early morning dip straight through to a sunset lounge bar – while of course looking fabulous the whole time.
Characterised by 100% Made in Italy craftsmanship, the pieces are feminine and form-flattering, with a palette taking its cue from nature. Think timeless bikini shapes, printed coverups and panelled one-pieces with cut-outs in all the right places. They even specialise in reversible garments, meaning you’re always getting much more than just a swimsuit when you choose ìv.am.
Written by Thea Carley
