Brexit or no Brexit, Britain is about to be graced with the presence of two new brands that have already made tidal waves across the continent. With a campaign fronted by Kate Moss, it’s pretty hard not to take notice of Polish retailers, Reserved. Set to launch September 6, shoppers can expect fashion-forward but affordable collections that refresh fortnightly.
So far the brand has teased us with a shot of Ms Moss in a simple slogan tee and black PVC mini, but they’ll be dropping more campaign images in the lead up to the launch. With over 450 existing stores worldwide, Reserved’s UK flagship store will take its rightful place in the former BHS space on Oxford St. Bring on the new!
Fans of fashion giants H&M, Cos and & Other Stories, will also be prepping themselves for a spree this month, with the launch of Arket – the 11th brand from the H&M stable. In the same vein as the aforementioned, the Swedish label will focus on minimalistic designs, Scandi styling and sustainability. Set to revolutionise buying staples, Arket will rotate signature styles in varying weights and colour palettes that change with the season.
Check out a sneak peek of their latest lookbook before Arket launches on August 25.
Written by Thea Carley
