In an age of fast fashion, it’s good to know that some brands remain devoted to delivering quality apparel that’s built to last. The White Company is a London-based label that’s been creating impeccably stylish products, with an emphasis on white, for over two decades.
Started by Chrissie Rucker, OBE, the company began life stocking simple and elegant homeware some 24 years ago, and has since expanded into a fully-fledged lifestyle brand.
Pieces include this batwing-sleeve jumper, with added cashmere for a wonderfully soft drape. It comes in a soft petal pink shade that’s easily matched with everything; or for that all-occasions dress, this chiffon midi wrap will flatter every shape and size – and both make great layering pieces as the climate gets chillier.
The extended range, which includes shoes, accessories, jewellery, fragrances, bath and body, loungewear and sleepwear abides by a similar no-nonsense approach. We’re currently lusting after these crackled gold loafers made in Italy by Fabio Rusconi, that are just casual enough for a daytime look, and almost certainly suave enough for evening.
The Little White Company makes clothing and accessories for newborns up to age 12.
For those looking for a meaningful present, we love their adorable giftsets for newborns that include a safari-themed bundle, as well as London-centric sets and more straightforward monochrome options; or check out their roaringly fun dinosaur collection that spans everything from bedding to soft toys.
