While plus-sized models have existed, somewhat discreetly, in the fashion sphere for decades, in past seasons they garnered attention for their novelty value as much as for their achievements. Fast forward to 2017, and for the first time in history we have witnessed a sizeable amount of fuller-figured models strut the fashion week shows. NYFW alone saw 27 different curve models walk for designers. So what’s sparked this change, and is fashion really moving towards inclusivity of all body types?
Opening Ceremony NYFW SS17
Firstly, it’s no secret that fashion and culture work hand in hand, often evolving in synchronicity. The supermodels of the late ‘80s were strong, independent women represented by the Amazonian looks and physiques of girls like Naomi Cambell and Cindy Crawford. Next came heroin-chic, championed by Miss Moss and Jaime King. Today society is fixated on healthy living and clean eating, as well as shapelier figures flaunted by the likes of Kim Kardashian and Katy Perry. It’s perhaps not surprising then that fashion has followed suit.
On top of that we have models like Ashley Graham and Iskra Lawrence who have achieved international fame and huge social media followings: UK size 16 model, Graham has 3.7 million followers at the time of writing, while size 14 model, Iskra has 3.3 million. These women are paving the way for a new breed of supermodel, that, while still aspirational in terms of appearance, are far more accessible to the general public. And more specifically, to young women and girls – the very audience that drives the fashion industry.
While the waif look will continue to reign supreme for many seasons to come, it’s refreshing to see clothes showcased on figures that are altogether more attainable. And for the designers, perhaps it’s as smart a move as it is daring – not only do they garner widespread media attention and public approval, but they tap into a wider market by showing customers how clothes fall on an “average” human. After all, it’s primarily us “average” humans who’ll be splashing our cash on the latest trend come payday.
Written by Thea Carley
