A Middle Eastern concept, a champion of British talent and a global shopping phenomenon, Boutique 1 is a luxury fashion retailer that’s ahead of the game.
I’m wearing Missoni top and jacket and Elie Saab trousers
Its flagship Sloane Street store contains some of our favourite London-based designers including Erdem, Peter Pilotto, Roland Mouret and Roksand, as well as other distinguished names such as Proenza Schouler, Missoni, Elie Saab, Rosetta Getty, Rosie Assouline, Rochas, Anthony Vaccarello, Monse and Spencer Vladimir.
Ingeniously, Boutique 1’s collections have been carefully curated so as not to compete with neighboring big-name designer stores, but instead to compliment them as well as its iconic location.
Beginning life in Dubai in 2003, the first British branch was opened last year to the delight of serial shoppers across the country.
The 12,000 square foot space spans two levels and includes areas dedicated to ready-to-wear, accessories, eveningwear, beachwear, fine jewellery, gifting, and books. In addition, the store also houses a café created by Pablo Flack and David Waddington, incorporating outdoor seating in its elegantly preened courtyard terrace.
What sets Boutique 1 apart from other luxury retailers? On arrival you can expect to be greeted by a glass of bubbly and the company’s personal styling team. With customer service underpinning the experience, they also offer complimentary in-house tailoring, a VIP fitting room and same-day delivery service throughout London, as well as a multi-channel loyalty scheme that allows customers to earn and redeem rewards without exorbitant membership fees.
I’m wearing a Missoni shirt and Adam Selman trousers
Their Middle Eastern stores are located within key fashion hubs – Mall of the Emirates in Dubai, Yas Mall, Abu Dhabi and the Central District on Park Avenue, Beirut. Many of the showcased designers, both here and abroad, are exclusive to Boutique 1.
