The brand was founded in 2013 by Zarina Tokhtakhunova and began its journey on Instagram. Quick snapshots of Zarina’s own creations quickly attracted a large community of admiring fans. Her collections focus on fabric and form, using often pastel-tone colours and body-con cuts to flatter the female silhouette. Her feminine dresses provide the perfect occasionwear for social events, and her signature sleek garments can be perfect for smart day elegance or office look.